Products related to Consumer:
-
Nordic Consumer Culture
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.
Price: 676.13 € | Shipping*: 0.00 € -
Consumer-Run Mental Health
Consumer-run organizations and other types of mental health self-help are becoming increasingly popular in the public mental health system. These initiatives now outnumber traditional mental health organizations in the US (Goldstrom et al., 2006). This growth is due in large part to their low cost, devoted supporters, burgeoning evidence base, and increased acceptance by mental health professionals. International interest in these initiatives is also growing as self-help is flourishing in industrialized countries worldwide. I recently edited a special issue on mental health self-help for the American Journal of Community Psychology and we received submissions from five continents, with exciting work coming out of China, Australia, and Europe. The proposed book develops a rich theoretical model called the Role Framework, which explains how people engage in and benefit from mental health consumer-run organizations (CROs).
Price: 482.93 € | Shipping*: 0.00 € -
Consumer Demographics and Behaviour
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.
Price: 627.83 € | Shipping*: 0.00 € -
Consumer Behavior on International Market
Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table. The book does not cover all the important problems and issues of consumption and consumer behavior on the international market. It allows, however, prepare them as full identification, presenting the importance and role that consumers on contemporary global market.
Price: 44.81 € | Shipping*: 0.00 € -
The Psychology of Financial Consumer Behavior
This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.
Price: 627.83 € | Shipping*: 0.00 € -
Consumer Behavior, Organizational Strategy and Financial Economics
This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.
Price: 676.13 € | Shipping*: 0.00 € -
EU Competition Law, the Consumer Interest and Data Protection
The legitimacy or illegitimacy of information exchanges between competitors remains a topical debate with regard to EU competition law and policy. This book reexamines the issue in the retail financial services sector, focusing on the peculiar problems that it poses for EU market integration, consumer policy and protection and the intersection with fundamental rights. It analyzes and reflects on the relevant case law and guidelines offered by the corresponding European authorities, providing a critique of the current approach and advancing the proposition that information markets themselves need attention, in addition to the markets that they serve. The book also advances new perspectives on cases in which consumers’ personal information is involved in the exchange, recognizing the inevitable interaction between EU competition law, the interests and protection of consumers and personal data protection. It suggests that the status quo under competition law is unsatisfactorily short sighted and that the EU should take a holistic approach (including information markets) to the analysis of competition law, reflecting consumer protection and fundamental rights aspects in the assessment.
Price: 265.59 € | Shipping*: 0.00 € -
FUN!
Combining media effects with aesthetic approaches this book offers the first substantial, systematic and coherent account of fun and its importance. But what exactly is fun and what purposes does it serve? Fun is a vital element of entertainment, and entertainment is the most important form of culture in modern Western democracies. It demonstrates that fun is at the heart of entertainment's effects – entertainment both offers its consumers fun and provides them with the intellectual materials to think about the nature of fun. More than this, the book argues that entertainment shows us that fun – pleasure without purpose – is at the heart of living a good life. Illustrated with detailed examples from entertainment – from the Urban Dictionary to The Simpsons, to the Culture novels of Iain M Banks – this book is intelligent, original, and even (dare we say it) fun.
Price: 265.59 € | Shipping*: 0.00 €
Similar search terms for Consumer:
-
Are cars consumer goods?
Yes, cars are considered consumer goods because they are purchased by individuals for personal use. They are not used for production or resale, but rather for transportation and convenience. Consumers have the option to choose from a variety of car models, features, and brands based on their preferences and needs.
-
What is consumer sovereignty?
Consumer sovereignty is the idea that consumers have the ultimate power and control in the market economy. It means that consumers, through their purchasing decisions, determine what goods and services are produced and how resources are allocated. In a market where consumer sovereignty is present, businesses are incentivized to produce goods and services that meet the demands and preferences of consumers in order to be successful. This concept is a fundamental principle of free market economies and emphasizes the importance of meeting consumer needs and preferences.
-
What is consumer mentality?
Consumer mentality refers to the mindset and behavior of individuals when it comes to making purchasing decisions. It encompasses the attitudes, beliefs, and motivations that drive consumers to buy certain products or services. This mentality is influenced by various factors such as personal preferences, social influences, marketing strategies, and economic conditions. Understanding consumer mentality is crucial for businesses to effectively target and appeal to their target audience.
-
What is consumer behavior?
Consumer behavior refers to the study of how individuals, groups, or organizations make decisions about purchasing, using, and disposing of goods, services, and ideas. It involves understanding the factors that influence consumers' choices, such as their motivations, attitudes, perceptions, and preferences. Marketers use this knowledge to develop strategies that effectively target and influence consumer behavior, ultimately leading to increased sales and customer satisfaction. Understanding consumer behavior is crucial for businesses to successfully meet the needs and wants of their target market.
-
Is money a consumer good?
Money itself is not considered a consumer good because it is not a tangible product or service that is used directly to satisfy a consumer's needs or wants. Instead, money is a medium of exchange that allows consumers to purchase goods and services. It is a tool that enables consumers to acquire consumer goods and services, but it is not a consumer good in and of itself.
-
After the consumer, tension arises.
After the consumer, tension arises as businesses strive to meet the ever-changing demands and preferences of their customers. This tension can manifest in various ways, such as in the form of competition among businesses to attract and retain customers, pressure to innovate and stay ahead of market trends, and the need to continuously improve products and services to maintain customer satisfaction. Ultimately, this tension drives businesses to adapt and evolve in order to stay relevant and successful in the marketplace.
-
How are consumer decisions made?
Consumer decisions are made through a complex process that involves several factors. First, consumers identify a need or want, then they gather information about the available options. This information can come from various sources such as advertising, word of mouth, or online reviews. Next, consumers evaluate the alternatives based on factors such as price, quality, and brand reputation. Finally, they make a decision and take action, which can include making a purchase or choosing not to buy. Throughout this process, personal preferences, past experiences, and external influences all play a role in shaping consumer decisions.
-
What is an informed consumer?
An informed consumer is someone who has knowledge about a product or service before making a purchasing decision. This includes understanding the features, benefits, and potential drawbacks of the product, as well as being aware of alternatives and pricing. Informed consumers also take into account factors such as reviews, ratings, and recommendations from others to make a well-informed choice. By being informed, consumers can make decisions that align with their needs, preferences, and budget.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.